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So, if you invest in quality content, don’t worry so much about the length of the video. 9. Increase CTR in search results CTR (Click-Through Rate) represents the rate with which users click on your video among the available search results. To YouTube, having a high click-through rate means that your video was relevant to that keyword that the user searched for. For this reason, CTR is also an important ranking factor. But of course, you cannot directly influence that rate. What you can do is increase the chances that users will click on your video. State of Marketing Report 2024 For this, the excerpt that appears in the search results must be attractive and relevant to the search.
Thumbnail example So let’s review everything you can edit in this summary: the title, which must include the main keyword; the beginning of the description, which must be persuasive in its first words; the video thumbnail, which should be attractive and bring some additional information to the Algeria WhatsApp Number other elements. Thus, the chances of the user clicking on your video increase. 10. Increase audience engagement In analogy to SEO for Google, we can say that the tips we’ve given so far refer to on-page SEO—that is, everything that is within the reach of the publisher himself.

On the other , which includes factors that are not under the control of the site. In the case of Google, it mainly refers to link building, that is, the relationships with other sites and the links you receive from them. In the case of YouTube, link building is not among the ranking factors. As much as a video is linked on other sites, the algorithm does not have this data to rank it, although it helps to generate more views. On the video platform, in contrast, it can be said that off-page SEO refers to audience engagement. After all, receiving comments and likes or increasing video viewing times are not under the control of the channel, which can only encourage users to interact more.
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