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Opportunities Number of target accounts Number of target people Number of people affected Number of leads generated Number of opportunities generated Number of new customers Other indicators can then guide you to optimize your approach: Website : traffic on the site, traffic on ABM targeted content, number of forms and landing pages; Email : number of emails sent, number of emails opened, number of people engaged, number of appointments generated; Advertising campaigns : number of views, number of people engaged, number of leads generated.
Read also: ABM: what business opportunities for Phone Number Data software publishers? 5. Involve your employees in your ABM strategy You may have understood: implementing an ABM strategy means developing a new sales philosophy. More than just a tool, account based marketing is an internal company process that involves all teams . Therefore, all your employees must feel involved in your ABM strategy. A successful ABM strategy requires the collaboration of sales and marketing teams .
To unite them around this common project, you must therefore pool skills and encourage the sharing of information, whether in the identification, analysis or retention of targets. For a successful collaboration, here are some tips: Determine common SMART objectives ; Define together and share lists of target accounts ; Organize follow-up meetings . Read also: What internal organization should be put in place to launch into ABM? Get support from an agency If you want to implement an ABM strategy, you have everything to gain from using a specialized agency.
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