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Everything you need to know about commercial management can be learned with our Master in Marketing and Sales Management . RTB Manager “RTB” stands for Real Time Bidding . This is the live bidding system used by social networks and search engines to establish the price of advertising impressions and other formats. Therefore, the RTB Manager is in charge of optimizing the capital allocated to SEM campaigns . We could say that it is like an “ads broker”. Sometimes, this work is carried out by the SEM specialist, however, in large companies and communication agencies they can find themselves in charge of the design of optimized campaigns, where the SEM will execute the daytoday work.
If you like working with display, do not hesitate to consult our Postgraduate Belarus WhatsApp Number Degree in Programmatic Advertising & Data to become one of the most specialized profiles within digital marketing jobs. Traffic Manager On the other hand, the Traffic Manager is the analyst in charge of evaluating the trends of the traffic received and proposing different strategies around these trends. He is in charge of promoting and achieving the established objectives, whether with an increase in sales, visits, interactions, among others.
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This profile is going to be one of the ones that stands out the most in Why? His knowledge allows him to become a good department head thanks to the coordination of all profiles towards a specific objective. Discover our Master in Traffic Marketing to gain a competitive advantage within the market. Do not miss it! Data analyst Finally, we cannot forget one of the most powerful profiles today and one of the most soughtafter jobs in digital marketing. Data analysts or web analytics experts are those profiles who are in charge of collecting, processing and interpreting data to obtain the maximum possible information from them.
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