The conversion is the sent contact form

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Is conversion tracking set up? You can find the “Conversion tracking” area in your AdWords account by clicking on the tool symbol under “Tools, Billing and Settings” under the menu item Measurement / Conversions. Screenshot: Conversion tracking settings in Google AdWords Settings for conversion tracking on Google AdWords Here you can set up AdWords conversion tracking or, for example, import conversions from Google Analytics. There you can see whether and which conversions are being measured. And you can define under what conditions a conversion is measured. To do this, click on a conversion type.

Here you can set the cookie duration and also set the attribution model. Do you sell a product on Special Data your site that has a longer decision funnel than standard products? The maximum period of 90 days for cookies can be particularly valuable in the B2B sector. For example, to also bid on lead-preparing keywords that are at the beginning of the lead/purchase decision. Tip : Also create micro-conversions. Micro-conversions are small intermediate steps on the way to the actual conversion. An example: A company has the goal of generating as many valuable contact inquiries as possible via AdWords campaigns. The micro-conversion here would be, for example, calling up the contact form.



Your advantage: You can optimize your campaigns based on the individual steps within the conversion funnel. Campaign structure 5. What is the campaign naming? A good structure when naming campaigns is the prerequisite for finding your way around the optimization even with a large number of campaigns. Tip : Your campaign naming is not yet consistent? Then take the chance now and rename it. And don't worry - you won't change the content of your campaigns here, just the name. Develop a “naming convention” and save it as a file. As soon as you create new campaigns in the future, name them consistently in the same structure.