Another Google ranking factor is the main topic of the links

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Which can be divided into three further subtopics. There are internal links, external links and backlinks . Below I will tell you what the differences between these three types of links are and how they can influence the ranking result of your SEO text. INTERNAL LINKS Internal links are the links that remain within your website, for example when you link from one blog post to another blog post. Internal links are essential for SEO-optimized texts because they allow Google to record and evaluate your website more holistically.


They can also positively influence your website’s user signals . Because if you use internal links sensibly and the user clicks through your website, the time they spend on your website increases . And you already learned earlier in the blog post that this is a good sign for Google. When designing the content of Australia Phone Number Data internal links, there is one thing that needs to be taken into account for SEO texts: the link text should correspond to the focus keyword of the target page.



EXTERNAL LINKS External links are the counterpart to internal links because they leave your website. This means that as soon as you link from your website to another website, it is an external link. In theory, you can use as many external links as you want. However , from an SEO and business perspective, it makes more sense to use external links sparingly . Why? I'll tell you now. You do search engine optimization to improve the Google ranking of your website in the first step and then to get Google users to your website in the second step.