Indeed, given that a recent Think with

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Google report specifically singled out grocery, auto, and finance in a section called "Traditional industries are transforming with digital," this is an indication of Google's direction. Maybe there is. In the past two years, mobile searches for "grocery apps" have increased by 900%, mobile searches for "electric vehicles" have increased by 85%, and mobile searches for "financial planning and management" have increased by 70%. These are the kinds of demand signals that data-driven companies like Google certainly look at when deciding where to build new capabilities. Speaking of mobile search, verticalization is a strange case where desktop actually precedes mobile as the focus of innovation. For example, the mobile browser version of Google Hotel Search is almost identical to the desktop version, but it has multiple extra tabs and a less powerful search experience. Also, Google Maps, which has seen an increase in local searches, hasn't switched to a new interface for hotels, so there's no doubt that there is a need to unify the in-app experience. I think a particularly interesting topic is how Google will balance its verticalization priorities with the growing popularity of Google Maps.

This article is a translation of " How verticalization and zero-click will impact local search in 2020 " published on Search Engine Land . This article hinted at a future in which Google will dominate the user experience. Google is adding its own services one after another to its search results, and it's not hard to predict that it Belgium Phone Number Data will shift from a search platform to a comprehensive platform. It has been said that "relying solely on SEO to attract customers is dangerous," but we need to be even more aware of this in the future. However, it is certainly still a powerful platform. As Google becomes more powerful, SEO will become even more important. How should we conduct marketing including SEO? This article made me think that I need to keep thinking about it. Information on email magazine subscription SEO Japan plans to send out an e-mail newsletter focusing on SEO and CRO (Conversion Rate Optimization) once every two weeks on Thursdays.




We distribute columns (reading material) by those in charge and high-quality articles, so please subscribe. → Subscribe to SEO Japan's email newsletter In addition, back issues are also available on note, so please try reading them. → SEO Japan｜noteTop 10 most read articles on SEO Japan in 2019 Last updated: 2024/02/17 blog Hello, this is the SEO Japan editorial department of Ioix Co., Ltd. 2019 was also a tumultuous year for SEO. I think there were a lot of topics that needed attention, such as core updates once every three months, the release of Google Job Search, and changes in search results (SERPs). Meanwhile, SEO Japan has distributed 42 articles , ranging from basic SEO overviews to specific SEO measures and sometimes survey data. The SEO Japan editorial department is very happy that so many people viewed our site in 2019. Thank you very much.