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Video marketing is a content marketing strategy that promotes a product or service by creating videos. According to a study by HubSpot , 54% of users prefer watching video content. Because videos are exposed on various platforms, they are widely exposed to users and quickly generate interest, making them a very good type of content marketing tool. In particular, as more people access video content on mobile devices such as YouTube, marketers are also using it a lot. Infographic Marketing Infographics are created by converting vast amounts of information, such as graphs or statistics, into images so that they can be viewed at a glance. By visualizing information that would otherwise be boring when written down and providing it to users, it is visually easier to view and the information can be learned quickly.
Since most of these infographics need to be visible to the public at a glance, they are often designed with Cambodia Phone Number Data bright colors. email marketing It is a marketing tool that delivers newsletters, event notices, and news to customers by email. People who are interested in your brand will subscribe to email notifications, and depending on their preferences, you will be sent relevant email content. The ROI of email accounts for 58% of revenue , making it one of the most important content marketing tools. case study Case studies are based on actual research results about related industries or brands. An example of a case study could be a report containing statistics on the results seen by customers who used Hedley Digital's services. Using real-life examples with visible results as marketing content can help build trust with potential customers. customer reviews These are reviews written by customers who have used the provided product or service and are based on their actual experience. Since the majority of users make decisions based on reviews, the more good reviews you leave, the more potential customers you can attract, right? in purchasing a product or service.
If you are receiving a lot of purchase-related feedback, updating the guide in the form of content is also an option. Guides may also be available in different formats depending on the industry you work in. For example, if you provide informational services, you can choose information-related training videos as a means of content marketing. If that is too much for you, you can replace it with an image format or a short video. This way, you can convince potential customers to make a purchase. Forms of content marketing used Among these various types of content marketing, which types of content have been most effective and which types of content will be most consumed in the future? Content Marketing Business Impact According to a survey conducted by Databox in 2018, the types of content that had the most productive impact on business were blogs in 1st place, email in 2nd place, and e-books/print in 3rd place.
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