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February 2018: Marketing Action Calendar for Restaurants

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We welcome February, the shortest month of the year but not without events and anniversaries to celebrate. In addition, we are in the month of Valentine's Day, one of the key dates for restaurants, and one that you can take advantage of to boost your business's turnover.

The month also has other dates that will make it easy for you to carry out marketing actions , whether from the side of solidarity, or from the memory of traditions, tributes to dishes, etc.

We're starting a particularly sweet month, as WhatsApp Number Database the 1st is Candy Decorating Day, or Dark Chocolate Day, so you can play around with your most delicious desserts and dishes. Everything is in place for your restaurant to be the king of Instagram , if you manage to come up with a magical and eye-catching dish.

On day 3 we continue with pastries and one of the favourite desserts in Europe, Carrot Cake, one of the most popular desserts nowadays, even those who hate this vegetable like it.
The W Community
On day 3 we continue with pastries and one of the favorite desserts in Europe, Carrot Cake , one of the most popular desserts today, even those who hate this vegetable like it.

Take part in some charitable action in your restaurant
On February 4, the World Health Organization and the International Agency for Research on Cancer celebrate World Cancer Day . Your restaurant can join the charitable cause in several ways. One of them is  to create a menu in which a portion is donated to the Spanish Association Against Cancer  (AECC), in this way your clients will feel that they are doing their bit to fight the disease. Don't forget to encourage them to share their action on social media so that more people join in and you gain some visibility.



Changing the subject a bit, February 4 is also Zombie Pride Day. If you want to do something crazier at your restaurant, you can take advantage of the popularity of series like Walking Dead, video games, comics and other youth-oriented content with this theme to attract millennials to your establishment.

On February 4, the World Health Organization and the International Agency for Research on Cancer celebrate World Cancer Day. Your restaurant can join the charitable cause in several ways.

Celebrate carnival in your restaurant
This year, Carnival is celebrated on the  12th and 13th of February , which fall on a Monday and Tuesday, but in some communities they are non-school days. In any case, Carnival is spread out over time and you can use this trick practically throughout the entire month of February. Take advantage of the Carnival days to have a festive atmosphere in your restaurant that invites customers to visit you, even in groups. For example, you can have theme nights, where customers, service and staff come dressed as Mexicans, for example, flamenco dancers, etc.


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